"Michelle Obama Launches College Success Video Series for Millennials"

Why?

It's too late for them.  The youngest Millennials graduated high school last year.  If they didn't go to college right away, chances are they aren't going back to school in some future year.

You want to influence them?  Shoulda done it years ago for the current crop, and even longer ago for the ones that are already 38 years old.

You really want to help them?  In 2009 you shoulda influenced your husband not to take over the student loan system.  It's just a giveaway to the universities and they raised their tuition prices to capture his gov't subsidies, making programs supposed to make college affordable, in reality making is less so.