Beretta Super Rifle

Is this a troll or something?  Is some gunnie pretending to be anti gun and also writes Yahoo copy writing this story about the ARX100?  Which is apparently extra powerful and a bargain at $1950, but that doesn't include bullets.  Tell me that article is made up to be funny. 

"Gun company Beretta is tone deaf when it comes to calls for restrictions on powerful guns sold in the United States. It must be the chance to make money."

"Regardless of its origins, the gun is unusually powerful."

"In common usage, 'tactical shooter' is one of the descriptions of video game features."

Super rifle?  It doesn't look like a Garand...