Ruger

Here is a reprint of the original 1964 American Rifleman review of the then-new 10/22. 

The Beard (work buddy, owns M&P, Mk III, Mossberg) heard that business is so good for Ruger that they stopped accepting orders in order to try to catch up with production demans already in place.  He had a want for an Elsie Pee, and now is hurrying up the selling of his old gaming console in order to fun his firearm purchase. 

It all going according to plan.

All he needs now is a real rifle.